You've probably noticed that successful companies will have a 'mission statement' or 'vision' that elevates their brand. Mission values can vary from environmentalism to personal drive to simply motivators that speak to the heart.
Giving your brand meaning is an effective technique in finding a relatable space between company and consumer. Marketing campaigns that manage to inspire people and reveal a passion behind your brand are the best for building a customer base. It will also help motivate you and your team for reasons other than success or money. A mission unites the brand into one goal, one motivator, and one focus if anything else should fail.
Our Mission, as displayed clearly on our website is; "To provide the most comprehensive eyelash training to lash artists around the world. LashXtend Academy aims to empower women to provide the best lash services in their city, build a brand they are proud of and become savvy business owners."
Our goal is to help educate and empower women in the beauty industry, giving them the opportunity not only to get the best lash extension education on their own time but the guidance to become their own bosses and build their own empires.
This passion drives the company as a whole and is a huge selling point for customers who want to be a part of this vision.
To find your business mission is simple, you just need to discover your personal values, what drove you to begin the company or what impact your business could make in the future.